SEO (search engine optimisation) is performing certain “tasks” to push a web page(s) to the top of a search engine such as Google, Yahoo! & Bing to increase targeted visitors to a website.
If your business is listed at the top of a relevant search term (called keywords) you will receive an abundance of free high quality traffic to your website resulting in more sales and/or leads.
The “tasks” involved in professional SEO depend upon the strategy devised by the SEO expert based on a number of factors, including but not limited to:
|age of the website||current success and exposure|
|keywords targeted||business niche(s)|
|competition levels and activity||past SEO performed on the website|
|“on the page” health||“off the page” health|
SEO can be broken down into 6 stages which are:
1. Client consultation
2. Keyword research
3. Website review and recommendations
4. Strategy development
5. Organic white hat link building
6. Monitoring, review and further recommendations and strategy edits
These 6 stages are explained in more detail on the page “What can I expect”.