What isSEO

SEO (search engine optimisation) is performing certain “tasks” to push a web page(s) to the top of a search engine such as Google, Yahoo! & Bing to increase targeted visitors to a website.

If your business is listed at the top of a relevant search term (called keywords) you will receive an abundance of free high quality traffic to your website resulting in more sales and/or leads.

The “tasks” involved in professional SEO depend upon the strategy devised by the SEO expert based on a number of factors, including but not limited to:

age of the website	current success and exposure
keywords targeted	business niche(s)
competition levels and activity	past SEO performed on the website
“on the page” health	“off the page” health

SEO can be broken down into 6 stages which are:

1. Client consultation
2. Keyword research
3. Website review and recommendations
4. Strategy development
5. Organic white hat link building
6. Monitoring, review and further recommendations and strategy edits

These 6 stages are explained in more detail on the page “What can I expect”.