How to add new content for maximum SEO effect

Adding new content to your site is a must for SEO as it shows the search engines that your site is fresh and growing, however there is a simple step by step approach that can yield lots more power which is…

1. Add at least 2 pieces of new content to your site per month – the easiest way to do this is to use a wordpress blog like this page and write about 200-300 words. You can write more than 2 pieces of content a week if you want, but you soon hit the point of diminishing returns. I find that 2 per week is the optimum for effort vs reward. New content can be new pages or blog posts, in the eyes of the search engines it’s all the same.

Benefit 1: Shows the search engines you have fresh content and avoid any “stale” penalties.

Benefit 2: Your site is growing in bulk, bigger sites how more punch than little sites (but don’t just add 1,000′s of pages over night, you need to grow slow and steady for maximum effect)

TIP: If you use wordpress you can schedule when new posts are released to the site so to save having to come back time and time again, you could write 6 months worth of blog posts (or outsource to a article writer, I have a great UK contact if you need one please just shout) and time them to be dripped out to the site.

2. On around 50% of the new content, put an internal link to one of the pages you are targeting for SEO with one of the keywords targeted for that page in the anchor text. The other 50% you can either put no links in (like this post) or put a link to a page you’re not targeting for SEO with a keyword you’re also not targeting, or even another sites link.

Benefit 3: You are growing your internal link structure to give additional trust but it’s only half of the new content so it’s nice and natural looking.

3. Every time you make a new post, go to the big 4 social sites and post a comment and a link to the new content. The 4 big social sites are..

a. facebook
b. google+
c. twitter
d. linkedin (with linkedin, simply add your twitter account as a feed so your twitter comments are pulled in, now you can forget about posting to linkedin)

… also ensure you post 2 or more times per week with comments that do not contain a link to your site, again to make everything look nice and natural.

Benefit 4: You are now having regular social signals with the posts and links to the your new content which the search engines use to a small degree in their algorithm and it is predicted that social elements will play a bigger and bigger role in SEO in the future so this could also be a very critical investment.

Benefit 5: If people “like” your comment or retweet it this also adds more power to your social signal

Benefit 6: You’re also putting your message in front of real humans that can help your business, not SEO I know, but a nice little side benefit.

So by simply following the above you can really turbo charge the effect of adding new content to your site.