This post will cover a few of the basics on “rich snippets” mainly reviews and author image, which are…

1. Rich snippets reviews

You may of noticed in the organic searches results reviews and ratings showing up like this…

… until recently you had to be on a white list with Google to have these but not any more. The thing that amazes me is (more…)

Google’s personalised results can make it hard to track your rankings so I’ve done a quick little video to show you how to turn it off which is available here – hope this helps

Adding new content to your site is a must for SEO as it shows the search engines that your site is fresh and growing, however there is a simple step by step approach that can yield lots more power which is… (more…)

I’m often asked if we can target different countries with a single domain and the simple answer is yes, however ,in reality there are more factors to consider. (more…)

Here’s a great example of the perfect SEO page from our friends over at SEOMOZ…

http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

… for my SEO clients I have systems that will report on all the on the page aspects removing the need for manual checking.

SEO (search engine optimization / SEM (search engine marketing) is very much like a never ending marathon race. Let pretend that your web page for a certain keyword is like a runner in this race. Obviously you want to be top in the search engines / running at the front of the race, as this is where the best results are.

When you look at the results this moment in Google, Yahoo, Bing etc, it is like taking a photograph of the marathon. You can see, at this precise moment, who’s in the lead of the race, who is 2nd, 10th, last etc. However, this doesn’t show you how fast the runners are running so you can make the mistake of thinking… (more…)

Online marketing is something that really fascinates me. Why ? Because there’s no other marketing medium where you can virtually see inside your potential customers mind, before they get to your site and during their visit around your pages.

For example, when a customer types in a certain keyword search in their favourite search engine, not only can we see what they are looking for, but the words they use give us an indication to what’s going on in their mind.

Lets say you sell mobile phones via your website (cell phones to my US friends), and let’s look at two keywords that on the face of it, seem good relevant keywords for this niche. (more…)